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The gaming group sees Germany as one of the markets offering strategic growth opportunities and is planning to build a strong presence in the country by enticing local players with a customer-focused approach and best-in-class products and brands. “We’ve been live since late March, thanks to the existing 888 platform in Germany and the powerful collaboration of all teams across the business who have enabled a totally new set-up in record time,” he added. Amit Berkovich, VP of poker & MD ROW, 888 Mr Green will be the Group’s spearhead brand in the German market, alongside our 888 brands,” Berkovich said, hailing the launch of the brand as “a great example of what focus, collaboration, and dedication can deliver.
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The launch of Mr Green in Germany represents the first time when the online gaming brand is available to play on the 888 proprietary technology platform following the acquisition of William Hill by the Gibraltar-based gaming group in July last year.Ĭommenting on the launch of Mr Green in Germany, Amit Berkovich, vice president of poker and managing director, ROW, outlined the important role the online gaming brand is expected to play for the wider group in the country. Online gaming group 888 Holdings, the parent behind 888, William Hill, SI Sportsbook and Mr Green brands, announced today the launch of Mr Green in Germany.
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